At all times, but especially as we come out of this pandemic, entrepreneurs and business leaders must be flexible, empathetic and creative to the needs of employees. Today, more than ever, personal and business are intertwined in all of us. The old expectation of leaving personal at the door when you go to work simply can’t exist anymore. Employees, especially women, have so many things on their plates, like childcare, eldercare, family scheduling and more, that are impossible for them to forget just because they’re at work. Employers must constantly be thinking about this and focusing on employees and implementing things within the company that support employees’ mental health. As the world shifts to returning to the workplace, one idea could be something as simple as providing an area where employees’ children can come after school to play and do homework while Mom or Dad are at work. These sorts of things will encourage the best people to be on your team and stay on your team. If one approach doesn’t work, try something else. Failure is not the opposite of success; it is part of success. For years, the Rosenzweig Report has been encouraging open-mindedness, innovation and flexibility. And, in a post-pandemic world, these are the kinds of things that will give business leaders a competitive edge..

–	Emily Lyons, Founder and CEO of Femme Fatale Media Group and an Entrepreneur who Launched Five Successful Online Businesses Before the Age of 35