Asia’s Entertainment Juggernaut Animoca Takes Majority Stake in Hot PIXELYNX

Animoca Brands has acquired a majority stake in PIXELYNX to build, invest in, and acquire studios, infrastructure, and technologies that will power the future of the music industry through integration with gaming and Web3 technologies and communities.

Who is PIXELYNX?

PIXELYNX was founded by Richie Hawtin and Joel Zimmerman, aka deadmau5, and music and gaming industry heavyweights Ben Turner, Dean Wilson, and metaverse visionary Inder Phull. They look set to disrupt the music industry, as Phull explains: “A few years ago, an artist would only have access to a small set of tools to express and monetize their vision. The intersection of music, gaming, AI, UGC, and Web3 will completely transform this paradigm. It’s only a matter of time before we see the real potential of music.”

Additionally, the use of artificial intelligence and machine learning in the metaverse allows for creating of personalized, dynamic soundscapes and compositions that adapt to the preferences and emotions of individual users.

As such, PIXELYNX’s upcoming debut game ELYNXIR is a next-generation mobile gaming platform that will bring fans closer to their favorite artists through exclusive music content, in-game collectibles, and playable immersive experiences.

Music plays a crucial role in the metaverse, providing the soundtrack to virtual experiences and enhancing the immersive nature of the digital world. In the metaverse, musicians can perform live virtual concerts for audiences worldwide or create and distribute music through digital platforms.

The acquisition

Animoca Brands is a global developer and publisher of mobile games, blockchain games, and other entertainment products. The company is best known for its popular titles, such as The Sandbox, Crazy Kings, and Crazy Defense Heroes, and its partnerships with major brands, such as Formula One.

The company is headquartered in Hong Kong, with offices in Shanghai, London, and Los Angeles. In addition to its mobile and blockchain games, Animoca Brands also creates and publishes educational and entertainment products for children, an increasingly important metaverse demographic.

Speaking exclusively to NFT Today Magazine, Jay Rosenzweig, advisor to PIXELYNX, said that “The company is at the intersection of the three most important combined industries of the future, namely gaming, music, and the metaverse” and that “Animoca wants to build out and scale PIXELYNX with all the resources at its disposal.”

Yat Siu, co-founder and executive chairman of Animoca Brands, commented: “PIXELYNX is one of the new waves of companies that are paving novel pathways for the music industry amid a major technological shift from centralized to decentralized ownership. We are thrilled to welcome PIXELYNX to the growing family of Animoca Brands and we look forward to helping to shape the forefront of the music industry while building new and innovative experiences for people around the world.”